I am an academic psychologist interested in the contributions social and behavioural sciences can make to address environmental problems and other social issues. I am ranked 3rd on Google Scholar for number of citations, out of all academics worldwide who have listed ‘applied social psychology’ as one of their areas of research expertise.

I am currently a Lead in Behavioural Insights and Behavioural Change at the Ministry for the Environment — Manatū Mō Te Taiao, and I split my time between that role and being a Professor of Environmental Psychology at the University of Waikato (Tauranga).